From Nov 13 to Dec 2

BLACK FRIDAY

BLACK FRIDAY

Step into our most-anticipated event of the year — enjoy exclusive savings up to 75% on premium, durable essentials.


Thank you for supporting a Canadian business.

EXCEPTIONAL SAVINGS

This is more than a sale; it's an invitation to a life well-lived, outdoors.

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UNPARALLELED VERSATILITY

Performance-oriented fabrics offer unparalleled versatility and durability, making them the ideal foundation for your outdoor outfits. Parmi will seamlessly take you from the trail to the city.

PREMIUM ESSENTIALS

New Merino Sherpa

New Merino Sherpa

Introducing our Unisex Merino Sherpa Essentials, designed for ultimate warmth and comfort and made of natural yarn. — Precision in every detail. Purpose in every fabric.⁠ 

A NEW WORLD OF ESSENTIALS

Experience a touch of innovation with our premium technical lifewear, where unmatched quality meets comfort.

SHADE OF FALL

Moka: Classic & Chic

Moka: Classic & Chic

Elegant yet grounding, the Moka palette brings warmth and dimension to any autumn look. It pairs effortlessly with neutrals — creating a refined balance that feels both natural and luxurious. 

MADE FOR YOUR LIFE ALL OF IT

NO FRILLS. NO COMPROMISING.

Designed in Mont-Tremblant, Canada and made in Europe, our premium, versatile, and sustainable essentials are meant to keep the pace – anytime, anywhere – in the city or on the mountains. Combining the best of cycling, outdoor living, fashion and innovation to simplify your experience and help you reach new heights, regardless of the route you choose.

Our playground has no limits. And our product path never ends — An Uncompromising Versatility

SHOP BY ACTIVITIES

We are committed to breaking the cycle of overconsumption. No-frills, no compromise..

Trail Running

Cycling

Training

Mountain Biking

Travelling

Tested: Parmi’s Outdoor Apparel Is as Technical as It Is Chic
- Matador Nnetwork
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Dans l'Oeil du Dragon I Parmi conquis un dragon.
- Radio-Canada
Listen the Show
PME Innovation I De la montagne... à l'apéro.
- La Presse
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Q&A: Sisters create brand inspired by the Canadian landscape and the outdoor experience
- The Vancouver Sun
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Rencontre avec les fondatrices de Parmi Lifewear
- La Presse
Read the article