New Partnership

Parmi x Thule

Parmi x Thule

Giveaway

WIN A $1,000 PRIZE

Born in the Canadian Landscape
Canadian brand established in Mont-Tremblant where the outdoors is the real life.
Responsible Fashion
Oeko-Tex, Bluesign® & GOTS certified material, audited factories and 100% eco-friendly packaging.
Never Tolerate Compromise
A quality that stands the test of time, and an assurance of a cleaner tomorrow.
Delight Experience
Personalized Service. Simple. Free Express Shipping. Simple Returns.

NO FRILLS. NO COMPROMISING.

Designed in Mont-Tremblant, Canada and made in Europe, our premium, versatile, and sustainable essentials are meant to keep the pace – anytime, anywhere – in the city or on the mountains. Combining the best of cycling, outdoor living, fashion and innovation to simplify your experience and help you reach new heights, regardless of the route you choose.

Our playground has no limits. And our product path never ends.
- One product.

Unisex Coast SS Shirt
Unisex Coast SS Shirt
Shirts
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Men's Everyday LS Shirt
Men's Everyday LS Shirt
Shirts
Men's Everyday Short
Men's Everyday Short
Shorts

Made for your Bike Ride

Made for your Active Time

Made for your Travel Life

European Tailoring Lifewear Essentials Sustainably Committed Informal Style Empowering Inclusivity
Designed here and manufactured in Europe (Portugal, Italy, Lithuania), where cycling, outdoor and fashion cross paths, delivering uncompromising quality and sustainability, always. Explore More Because we aren’t supposed to choose the same paths each day, our products are designed to follow you on your own journey no matter where you're heading to.
Everywhere. Everyday.
Shop Now
Two actionable paths drive our sustainability engagement and ensure it remains relevant on the long run: Minimal Waste & Maximal Usefulness. Discover Our Journey A casual fit for a modern and inclusive style flattering to all body shapes and ideal for layering up. Get In Style We value inclusive thinking throughout the whole day-to-day business development. Share Our Vision
European Tailoring Lifewear Essentials Sustainably Committed Informal Style Empowering Inclusivity
Designed here and manufactured in Europe (Portugal, Italy, Lithuania), where cycling, outdoor and fashion cross paths, delivering uncompromising quality and sustainability, always. Explore More
Because we aren’t supposed to choose the same paths each day, our products are designed to follow you on your own journey no matter where you're heading to.
Everywhere. Everyday.
Shop Now
Two actionable paths drive our sustainability engagement and ensure it remains relevant on the long run: Minimal Waste & Maximal Usefulness. Discover Our Journey
A casual fit for a modern and inclusive style flattering to all body shapes and ideal for layering up. Get In Style
We value inclusive thinking throughout the whole day-to-day business development. Share Our Vision